Released on = October 30, 2006, 2:30 pm

Press Release Author = miningreference.com

Industry = Industrial

Press Release Summary = A new free report has been released that shows these
companies how to market to the mining industry. The report is titled, \"Mining
Marketing Manifesto - An Insider\'s Guide to Marketing to the Mining Industry\". The
author of this report, Calvin Close, spent nearly 20 years in the NSW coal mining
industry. He provides a rare insight into marketing - an insider\'s view of the
industry and its people and why so many companies fail to effectively market to the
mining industry.

Press Release Body = FOR IMMEDIATE RELEASE
30 OCTOBER 2006

The Australian Mining Industry boom is showing no sign of slowing - according to
latest publications by the Australian Bureau of Statistics and the Minerals Council
of Australia. However, many companies have been struggling to tap into this great
opportunity for Australian businesses.

A new free report has been released that shows these companies how to market to the
mining industry. The report is titled, \"Mining Marketing Manifesto - An Insider\'s
Guide to Marketing to the Mining Industry\". The author of this report, Calvin Close,
spent nearly 20 years in the NSW coal mining industry. He provides a rare insight
into marketing - an insider\'s view of the industry and its people and why so many
companies fail to effectively market to the mining industry.

Mr Close said that \"many companies had approached us via our Australian mining
portal, miningreference.com, asking for assistance in marketing to the mining
industry\". These companies do not understand what was keeping them from capitalising
on the mining boom.

The Australian Bureau of Statistics have just released their Annual \"Mining
Operations\" publication that has shown yet another large increase in spending by the
mining industry. In 2004-05, the mining industry spent almost $35 billion on
\"Purchases and Selected Expenses\", up 17% on the previous year. In addition to this,
capital expenditure for 2004-05 was another $15.7 billion. The industry is
struggling to keep up with worldwide demand for coal, metal-ores and just about
every other product that is mined in Australia. This latest ABS publication shows
that \"Sales and Service\" Income to the mining industry reached $71 billion in
2004-05.

A recent report by the Minerals Council of Australia also points to the mining boom
continuing at least until 2015.

Mr Close said that their free report was intended to assist these companies to
effectively market to the mining industry. Among other things, the report covers how
mining personnel think, what is wrong with current marketing, why some marketing is
done so poorly. After going through these reasons for failure, the report follows up
with solutions to these problems.

The information in the report is worth thousands of dollars to companies looking to
market their equipment, products and services to the mining industry.

For more information and to get a copy of the free report, visit the Mining
Marketing website (http://www.miningmarketing.com).



About miningreference.com:

miningreference.com is a very popular reference website specifically for the
Australian mining industry. It features the Mining Directory, The Mining Jobsite,
The Mining Blog and now The Mining Showcase.

The online Mining Directory on miningreference.com has listings for mining companies
and companies that supply mining equipment or provide services to the mining
industry. It has been carefully compiled to make it quick and easy for users to find
relevant information about these companies.

The Mining Jobsite (http://www.miningjobsite.com) is a place for mining companies
and recruiters to post mining jobs.

The Mining Blog (http://www.theminingblog.com) is a place for miners and the entire
mining community to come together and discuss matters relevant to the industry.

Further services will be added to miningreference.com based on feedback from our
users.




For further details, contact:
Roy Close
Media Relations Manager
royclose@miningreference.com
miningreference.com - Australia\'s Premier Mining Directory



Web Site = http://www.miningreference.com

Contact Details = Roy Close
PO Box 876
Swainsboro , 30401
USA

+1-478-494-8912
royclose@miningreference.com
http://www.miningreference.com